A logistics SAAS for local businesses
offering same-day delivery
XpressRun streamlines D2C logistics with consolidated delivery providers, customizable options,
same-day delivery, seamless e-commerce integration, real-time tracking, and cost-effective shipping.
Sector
Logistics, SAAS
Solution
Product design | UI/UX |
User research | Design system
Year
2022 — 2024
The Problem
D2C businesses gain direct control over customer experience by cutting out intermediaries. This allows them to build stronger brand relationships. However, reliance on third-party logistics often disrupts this control, hindering the overall customer journey. While establishing in-house delivery can solve this, it's costly and resource-intensive, undermining the D2C model's core principles of efficiency and scalability.
Target Audience
We focused on growth-minded business owners and operators committed to excellent customer experiences while controlling costs. Despite their diverse roles, these leaders share a goal: optimizing D2C logistics. They seek greater control, improved customer satisfaction, increased efficiency, and data-driven decision-making to boost overall business performance.
Redesigned the brand identity and revamped the entire product for a more modern and enhanced user experience.
This allowed me to design quickly while leaving ample room for feature modifications as we continued to learn from users.
This choice reduced development and design time, providing a solution that worked seamlessly on both mobile and web platforms. It also gave us time to decide if we needed to allocate resources to build a mobile application.
E-commerce Integration
I designed an intuitive integration process by creating user-tested flows to improve the onboarding process, resulting to a significant increase.
Logistics Management
Designing a simple yet powerful dashboard for managing logistics, allowing users to handle their delivery operations efficiently and insights to aid business decisions.
Customizable Delivery Tracking
Designed a robust, multifunctional tracking system that not only provided real-time delivery updates but also included customizable tracking pages. This feature allowed businesses to advertise other products to customers, enhancing remarketing efforts.
By enhancing XpressRun’s capabilities, I provided D2C businesses with a solution that maintains control over the customer experience without the need for costly in-house delivery operations. This allowed them to offer reliable same-day delivery services while preserving the efficiency and scalability that are central to the D2C model.
Successfully meeting the two-month deadline led to a successful launch during our participation in two incubator programs, which played a key role in securing funding from Google and Techstars.
- 2022 Revenue: $26,000
- 2023 Revenue: $427,000
- Revenue Growth Percentage: 1515.38%
- 2023 // key B2B Users: 492
Navigating a predominantly French-speaking development team was an adventure, especially as I transitioned into the role of product lead.
Initially daunting, it became a journey of personal growth. Improving documentation for clarity during translation taught me patience and empathy, emphasizing the importance of clear communication and understanding within our team.
Onboarding Designs
I designed a smooth and easy signup process with a clear to-do list and helpful tips. This enabled users get started quickly and figure things out on their own, reducing support tickets, especially for integrations.
Focus on Usability & Actionable insights
Understanding that small business owners wear many hats, I designed the analytics page to be simple and intuitive, highlighting key metrics like delivery success rate, cost savings with Xpressrun, and top-performing delivery platforms, enabling users to quickly access valuable insights and make informed business decisions.
Multifunctional tracking page
Recognizing the importance of branding for DTC brands (our core user base), Xpressrun offers a customizable tracking feature. This empowers users to completely own their delivery process by incorporating their brand colours, logos, and information. This commitment to user control extends even further with my approach to re-engagement.
I saw an opportunity to leverage the tracking page for more than just status updates. By adding an advertising feature, users can showcase additional products from their inventory. This lets expecting customers discover more options and potentially make additional purchases, all within the familiar tracking experience.
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Portfolio by AJ
© OKHAIDE AJAYI 2024